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Create A Legacy
About Create A Legacy
Shawn Mahdavi, founder and CEO of Create A Legacy.

Shawn Mahdavi

Founder & CEO

Plano, TXFounded Create A Legacy in 2024

Shawn founded Create A Legacy to help entrepreneurs build legacy businesses through AI, automation, and strategic business infrastructure. He leads the strategy behind the systems that simplify growth, streamline operations, and create scalable foundations for long-term success.

Focus areas

The systems Shawn architects.

Business Infrastructure & Automation
CRM & GoHighLevel Architecture
Growth & Marketing Strategy
Agentic AI Systems & Local LLM Implementation

The proof of work is this website: seven live AI demos, an industry-specific AI audit, and the automation stack CAL installs for clients, all running in public. Shawn also hosts Legacy Creators, a quarterly 50-founder event at The Star in Frisco.

Writing

Latest from Shawn in the Legacy Lab.

Medical Cancellation Backfill: Fill Empty Slots in 3 Minutes
Recipe·10 min read

Medical Cancellation Backfill: Fill Empty Slots in 3 Minutes

DFW medical clinics lose $400/hour to empty appointment slots. Automated backfill finds patients from waitlists and fills cancellations before staff notices.

MedicalHealthcare
Read
Brand Positioning: How DFW Businesses Raise Prices 25%
Essay·11 min read

Brand Positioning: How DFW Businesses Raise Prices 25%

Most DFW service businesses undercharge by 25% because their brand looks identical to cheaper competitors. Fix your positioning and watch profit margins climb.

Brand StrategyPositioning
Read
HVAC Pre-Season Automation: Book 200+ DFW Tune-Ups Fast
Recipe·10 min read

HVAC Pre-Season Automation: Book 200+ DFW Tune-Ups Fast

DFW HVAC contractors lose $300K in summer revenue to scheduling gaps. Learn how automated SMS and email campaigns book 200+ tune-ups before the heat hits.

Home ServicesHVAC
Read
Open House Follow-Up Automation for DFW Real Estate Agents
Recipe·10 min read

Open House Follow-Up Automation for DFW Real Estate Agents

DFW agents convert just 3% of open house visitors into appointments. Automated follow-up raises it to 14%. Here is the CRM system we build in GoHighLevel.

Real EstateOpen House
Read
DFW Dental Insurance Verification Saves $180K/Year with AI
Recipe·9 min read

DFW Dental Insurance Verification Saves $180K/Year with AI

Plano dental practices lose $3,200 daily to insurance confusion. Here is the AI automation that verifies benefits before patients arrive.

DentalInsurance Verification
Read
DFW AI Change Management: 90-Day Team Adoption Framework
Recipe·11 min read

DFW AI Change Management: 90-Day Team Adoption Framework

DFW businesses spend $30K on AI tools that go unused because teams resist adoption. Here is the 90-day change framework that gets 89% of employees using automation.

AI ImplementationChange Management
Read

Building something that should outlive you?

Talk it through with Shawn.