Founder & CEO
Shawn has spent more than 35 years turning business vision into the strategy, systems and structure that let companies scale without constant hustle.
At Create A Legacy he leads the strategy side of the company. He sets direction, leads client and partner relationships, and decides what is worth building, so every system CAL delivers is tied to a clear business outcome.
Focus areas
01
Strategic Direction & Business Development
02
Revenue & Operations Architecture
03
CRM & Workflow Automation
04
AI-Powered Tools for Operations & Revenue
His conviction is simple: a business should not depend on constant effort to grow. Most companies do not have a growth problem. They have a friction problem, made of manual handoffs, slow follow-up and tools that do not talk to each other.
Shawn helps founders get clear on their vision, offers and direction, then turns that clarity into working systems: CRM architecture, workflow automation, lead nurture, booking, and AI-powered tools that support both operations and revenue. Try the approach yourself with the Friction Score.
Track record
Shawn co-founded Global Advantage Credit Solutions, a national credit restoration firm that grew to $2.2 million in annual sales in its first three years.
As CEO of GoalCrusher, he spent eight years leading a Dallas marketing firm that provided web design, video production and strategic consulting to small and mid-sized businesses.
As Director of Business Development at Team Building With Taste, he grew sales 60 percent year over year, serving clients such as Toyota, Capital One and PepsiCo. He went on to lead Food Fightz, a culinary team-building company whose clients include PepsiCo, Toyota, Chase, Boeing and Southwest Airlines.
The turnaround
His most personal test came during the pandemic. When his father's health declined, Shawn stepped in to lead the family's Greens Tire and Auto Center in Terrell.
He restructured operations, branding and pricing, launched a fleet repair program, grew annual revenue from $400,000 to $900,000, and raised the average repair order from $120 to $700 before leading the business to a successful sale in December 2023.
That turnaround shaped how he advises owners today: fix the structure first, then scale.
Community and values
Shawn is a 1 Million Cups Certified Organizer through the Ewing Marion Kauffman Foundation and leads the 1 Million Cups Frisco community, connecting local founders with the people and resources that help them grow.
Faith is the foundation of how he leads. He builds around five values: courageous integrity, impeccable communication, authentic leadership, selfless service and lasting legacy. His mission is to help leaders live and leave a legacy that lasts.
He leads Create A Legacy alongside Mark Stolle, Director of Operations, and Dr. Shika Mahdavi, Director of Learning and Development.
Writing
Latest from Shawn in the Legacy Lab.
Answer a few quick questions and see where your business is losing time and revenue. If there's a fit, we'll book a Friction Assessment.